CARINO’S CATERING ONLINE ORDERING

NuArtisan was tasked with creating an online ordering system that provided a backend application for all of Carino’’s Italian Stores nationwide as well as designing a gorgeous site with huge amounts of food photography. One of our main focuses was to get a customer to the online store in as few clicks as possible and allow them to browse the amazing food they can order. By allowing them to shop first and input the information necessary to purchase at the end we have increased time on the site and visitor retention. NuArtisan photographed Carino's entire catering menu and came up with a design that still held true to their existing branding, but gave the website a separate feel from Carino’s Italian main site. Descriptions were also needed for all the menu items to better sell their products. What we ended up with is a robust yet easy to use interface that allows users across the nation to enjoy the convenience of ordering Carino's catering from their home computer and see exactly what they are getting every step of the way.

WHAT NUARTISAN CREATED:
Food Photography
Portal Page
Online Ordering Application
Content Management System

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CONCORDIA UNIVERSITY

Concordia University's Admissions Page was confusing to navigate, a bit of an eyesore, and wasn't engaging the traffic as was hoped by the University's faculty. NuArtisan was commissioned by Concordia to rectify each of the problems that was causing their admissions page to be a failure. By use of a reinvented information architecture we were able to sort out the tangled web of pathways that has confused students trying to navigate their admissions page in the past. NuArtisan embraced Concordia's violet and yellow color scheme to pack an extra punch of school pride as well as visited the campus to photograph their unique campus and faculty over a couple of days of shooting. A blog has also been incorporated to engage current and future students by means of social connection. Virtual tours were created to let the potential future student really get a feel for the campus they may be frequenting in the near future. Concordia University was delighted with the solutions that NuArtisan provided and now utilizes our cutting-edge SEO techniques to drive traffic to their new Admissions Page.

WHAT NUARTISAN CREATED:
Web Design
Photography
Copywriting
Blog
Virtual Tours
SEO

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HILL COUNTRY HUNTING RANCHES

Needing to showcase their various Texas hunting ranches, Hill Country Hunting Ranches just wasn’t reaching their audience with their previous website. We went for a rustic Texas theme to incroporate the 'off-the-beaten-path' feel of his properties. The new design is modular allowing future ranch acquisitions to easily be implemented into the design. We also included a 'Payment Cost Estimator' calculator for easy estimation of monthly payments consider downpayment and ranch preferences. Needless to say, Hill Country Hunting Ranches are a bunch of happy campers with their new web design.

WHAT NUARTISAN CREATED:
Web Design
Copywriting
Logo

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FIREWATER SOLUTIONS

Firewater Solutions is an Austin based home inspections company. The fire and water are plays off of the damage that can be done from elemental damage to your home or business. Firewater Solutions needed a quality branding package that was both striking and conveyed a company with new innovative thoughts and ideas. We wanted a more striking feel as the current competition tends to have very bland and conservative branding and this allows our client to stand out from the pack. We ended up with a playful and iconistic logo that brought the contrasting elements of fire and water together in the shape of a water droplet. The proximity of the heat integrates with the water, as it is just starting to boil. The type treatment also has this progressive new feel by going with a semi-serif font which is a very modern style of type design.

WHAT NUARTISAN CREATED:
Logo
Business Cards
Letterhead
Envelope

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CASA BELLA HOMES

Casa Bella Homes is a custom home builder in Austin, Texas and surrounding areas. Their website did not showcase the quality of their work and experience. It was in desperate need of a redesign to showcase the quality of their product and convert more customers. NuArtisan went for a wood crafted feel to tie in their 'green' approach to home building and to reflect some of the materials used in their projects. The final design resulted in a classy and fresh website that speaks of the innovation, quality, and environmental awareness Casa Bella creates in every one of their projects.

WHAT NUARTISAN CREATED:
Website Design
Architectural
Photography
Copywriting
Content Management System
SEO

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AUSTIN DOORMAN

The name says it all! The Austin Doorman creates custom wood garage doors, gates, entry doors and interior doors for those that like the finer things in life. The Doorman came to NuArtisan to create their logo as well as photography of their product for their catalogues and website.

WHAT NUARTISAN CREATED:
Logo
Photography

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AUSTIN REAL CAPITAL

Austin Real Capital found NuArtisan and hired us to design their website for a Texas real estate investment firm. The site was designed to speak to a middle aged to older affluent crowd who would like an alternative to investing other than your standard stocks, bonds, IRAs and other traditional investment methods. We used imagery of cranes building up the skyline in the Texas capital, Austin, to help illustrate the continued growth of the Texas real estate market – even during a recession. What Austin Real Capital ended up with is a website that conveys trust, professionalism, and a firm you can feel comfortable handing your life savings over to in order to get a nice return on your investment.

WHAT NUARTISAN CREATED:
Web Design
Photography
Copywriting
CMS

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HILL COUNTRY EYE CENTER

Hill Country Eye Center’s team decided they needed a new website and NuArtisan was just the team to tackle the challenge. With the tagline 'See More Beauty', we did just that by incorporating beautiful imagery of the beautiful Texas hill country as a background to tie in the tagline and the name of the company. Generous white space dominates the text areas of this design to ensure easy reading for all demographics.

WHAT NUARTISAN CREATED:
Web Design
Photography
Copywriting
CMS

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AUSTIN SKYE WELLNESS

Austin Skye Wellness is a holistic healing center located in north central Austin. Dr. Barras believes in an integrative approach to medicine through chiropractics, massage, and acupuncture. Austin Skye Wellness’s old website was not converting the number of visitors one would expect with this type of facility and wished to increase visitors through Search Engine Optimization (SEO). Unfortunately, his site did not have the architecture needed to rank well within the search engines and a redesign was needed first. NuArtisan's vision was to create a website that embodied a natural approach to healing the body with a slightly clinical feel to convey professionalism and trust. The sky and grass portray the holistic natural healing approach, while the binder rings resemble that of a doctor's client file.

WHAT NUARTISAN CREATED:
Photography of Office and Doctor
Web Design
Copywriting

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CADIZ LASER SPA

Cadiz Laser Spa was in need of a face-lift. This local Austin business has two locations and needed a website to incorporate their double-location as well as establish Cadiz as a major player in the competitive Laser Spa market. We also refined the color palette of Cadiz to reflect the soft touch held by all the professionals at their spas. Our combined efforts have left us with a website that is informative, easy to read, and lets the user decide with the comforting feeling that the Cadiz Laser Spa team will leave all of their customers floating on cloud nine with the reinstated confidence that Cadiz brings them with every visit.

WHAT NUARTISAN CREATED:
Web Design
Photography
Copywriting
Color Palette
SEO

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JOLLYVILLE DENTAL

Dr. Roach has an amazing staff and unique office, none of which were reflected in his old website. In addition to this problem you could not find his practice anywhere in the search engines. We decided a redesign was in order to increase the value of his website to lay the foundation for our search engine optimization initiatives as well as to more accurately portray the homey feel of his practice. Jollyville Dental is nestled in the heart of north Austin near the Arboretum in an old home. Hence the name, the Arboretum has many trees and Jollyville Dental is shrouded with plenty. Upon visiting the offices of Dr. Bruce Roach, NuArtisan decided to play off of the secluded and private feel of this dentist’s office. The color scheme and feel of the site makes one feel as if they are in the shade of a safe grove. Other aspects of the site imply polished teeth, and some shapes convey subtle smiles. The end result is a clean and easy to use site where the end users can explore without distraction or clutter.

WHAT NUARTISAN CREATED:
Website Design
Photography
Copywriting
Integrated New Patient Form
SEO

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ELEMENTAL LIFE ENERGY

Elemental Life Energy specializes in massage therapy, reiki, yoga, and ayruveda. When NuArtisan got involved, there was no company name, tagline, or branding whatsoever. We created everything from the company font to the color scheme to the feel of the business. NuArtisan felt the name Elemental Life Energy summed up the range of services that were being offered while conveying a very earthy feel. The green/charcoal color palette represents new life and the carbon based matter that we are. The tagline "How Life Should Feel" conveyed the idea that if you went with any of the offered services, you would immediately connect with the slogan. The abstract icon part of the logo is a play on the letters ELE and represents many things such as a sprout of life emerging, an eastern symbol, or even a phoenix rising from the ashes. If you've ever experienced the services ELE provides, you'd say you felt born again too!

WHAT NUARTISAN CREATED:
Branding
Logo
Tagline
Business Cards

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MR BONE'S BBQ

John Goode is no stranger to the art of southern BBQ, responsible for cooking some of the greatest meat found in the Austin area. His barbecue is so tender you don't even need teeth to eat it! (Proven by a challenge from Austin American Statesman’s own John Kelso a few years back!) Mr. Bones BBQ wanted the new restaurant to convey the heritage and tradition of Southern BBQ. A new brand identity was definitely in order for his reemergence into the Austin BBQ scene. The logo for Mr. Bone's BBQ was to bring multiple ideas into one balanced design. The elements to be considered were the owner (focus of the logo), Austin, Texas, type treatment, and the fact that they also sold steaks, seafood and had a bar. The client wished to have a logo that bridged the long standing tradition of southern BBQ while at the same time expressing Austin’s very progressive attitude. The type treatment has an older feel, while the stylized version of the owner and the background bring the modern flare to life. The result is a brand identity that reflects the tradition and pride Mr. Bones BBQ puts into every plate served!

WHAT NUARTISAN CREATED:
Logo

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GUMBO'S

Gumbo's is an upscale French/Cajun restaurant with renowned food. Their previous menu did not have the voice of an upscale restaurant, and the layout was rather confusing and could be difficult to read. The restaurant resides in an old building from the 1800's that almost has a castle-like feel from the inside. NuArtisan chose the font Poetica for it's romantic and old world feel and for its abundance of ligatures and decorative lettering. NuArtisan took great care in crafting a menu where each letter was considered, spaced, and adjusted to allow for a balanced play of positive and negative space on the page which facilitates ease of reading and portrays a sense of quality.

WHAT NUARTISAN CREATED:
Menu Design

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CARINO'S ITALIAN

Carino’s Italian (formerly Johnny Carino's) began with one location in Austin, Texas. They are one of the largest Italian food chains in the world. When they decided to expand their catering department, they hired NuArtisan to come up with the photography and the creation of a 30 page book to help generate more catering sales, while at the same time educating the customer and catering specialists.

WHAT NUARTISAN CREATED:
Food Photography
Book Design

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APARTMENT GUIDE MAGAZINE

Apartment Guide Magazine is the premiere apartment hunting guide in Austin, Texas. They needed high quality architectural photos to showcase various clients in their monthly publication. We have created lifestyle photos as well as architectural photos to be used in their promotional materials.

WHAT NUARTISAN CREATED:
Architectural Photography
Lifestyle Photography

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