Words that make cents. And dollars.
Coming up with custom content isn’t as easy as it looks. NuArtisan has a step by step approach to analyzing what your company stands for and how to best put that into words your customers can easily comprehend. Even though your content might make perfect sense to you or an industry veteran, is it easy enough for the person viewing your website to understand? If you are speaking to your customers in a manner they don’t identify with, then you are speaking to no one at all.
We are often asked, “What do you mean when you say content?” Content is sometimes referred to as copy, copywriting, or text. These are all terms used to describe the words that give expression to your media.
Your customers need to be able to find your website if they are looking for it. They do this by using search terms that they believe would apply to your website. Customers will only be able to find you if the content of your website leverages these terms. We understand that the challenge is to not only speak to your customers, but also speak to the search engines that your customers use to find your website.