AUSTIN’S SEO COMPANY
What good is your website if nobody can find it? Have you asked yourself, “Should I hire an SEO company?” but are unsure of what they can offer? As an SEO company based in Austin, NuArtisan’s unique approach and strategies in SEO will put you ahead of the competition.
What Does an SEO Campaign Look Like?
KEYWORD RESEARCH – Determines how your customers search for your products and services.
This is the first step any SEO company should include in an SEO campaign. NuArtisan bases research off Google’s data and your website’s data if you’ve been tracking it. When running an effective SEO program, approximately 75% of website traffic is from unique keywords. Meaning most traffic comes from more complex key phrases such as “Austin Texas SEO Company” as opposed to just “SEO Company”.
KEYWORD MAPPING STRATEGY – Targets keywords and which pages to focus our efforts.
The most important keywords for your industry are targeted during our SEO campaign. You cannot effectively optimize a website if you’re only focusing on one or two pages. We, as a quality SEO company, ensure that all your pages are having their value and authority improved, not just the homepage. Deciding which keywords are targeted on specific pages of your website is critical to the success of the SEO campaign.
ON-SITE OPTIMIZATION – Implements our keyword mapping strategy into your site framework.
With a strategy tailored to your specific business by our SEO company, we will implement it across your website. Things such as your title elements, header tags, and content will be modified to ensure all of the marketing we conduct for your website’s SEO gels together.
GOOGLE PLACES OPTIMIZATION – Increases your local maps ranking.
In April 2009, Google added the local map feature to the search results page. The algorithm for this is completely different than what is currently used for organic search results. If you’re a business in Austin for instance, then you want to make sure Google and your customers find you on the map when searching “Austin” businesses. When the industry changes NuArtisan remains an informed SEO company. We ensure that your business center is created and optimized in the first month of our campaign to maximize reputation management strategies and generate top placement for your business.
OFF-SITE OPTIMIZATION – Builds the reputation and value of your website.
As an SEO company, the core of our SEO strategy is building your off-site value and authority, which are essential to fully leveraging the content on your website. From back-link building, article marketing, and blogging to important manual submission directories, this determines whether you’re on page 9 or the top of page 1 for critical key phrases.
CULTIVATE CITATIONS AND COMPANY REVIEWS – Increases your local maps ranking and building confidence in your customers.
We include a reputation management strategy in every local SEO campaign we conduct. Google knows what customers are saying about your company. Do you? An SEO company can create assets to encourage your customers to write reviews and testimonials online and place them in locations that matter the most. Local searches are increasing, allow an SEO company to properly rank your Austin business where Austin residents can find it. This not only affects the likelihood of someone purchasing from you, but will have a dramatic impact on your Google local maps ranking.
ARTICLE MARKETING AND WEB SYNDICATION – - Targets longtail and unique key phrases while creating authority.
Article marketing is great for building rankings with “longtail” keywords, which are more complex search terms that the majority of customers use. Customers that search this way are typically more educated and further along in the buying process. They’re worth their weight in gold and as part of our strategy we will be targeting these individuals. Having an SEO company syndicate your website’s information in key industry themed sites lets Google know that others are talking about you and you’re involved in the industry resulting in higher rankings and a wider range of customer searches.
BACK-LINK BUILDING – Increases organic search results.
By far the most important part of any campaign from an SEO company is ensuring you have a diverse and powerful pool of back-links, in a nutshell, other websites linking to yours. All back-links are not equal which is why we, being an SEO company, must devote so many hours developing these resources for you and analyzing by hand what is best for your business. A single authoritative referring site could outweigh 100 other back-links from weaker websites. You need an expert to not only determine which back-links will help you the most in your SEO campaign, but an SEO company to acquire these for your business.
MONTHLY REPORTS TO EVALUATE SUCCESSES BY AN AUSTIN SEO COMPANY – If it can be measured it can be managed.
We’ll report to you how your visitors are finding you, how long they visit, where they explore, and most importantly how much your new traffic is increasing. NuArtisan, a dedicated SEO company, is committed to personal relationships with all of our clients and takes the time to sit down with you, evaluate how well the SEO campaign is going, and go over the numbers as in-depth as you would like. We understand that you are trying to run a business and we want to take the SEO marketing burden from your shoulders so you can focus on what you do best.
Ultimately our focus is not rankings and increasing visitors to your website. It’s ensuring our SEO efforts result in huge amounts of new business and revenue for you. We, as a SEO company and a business ourselves, understand that all the rankings and traffic in the world don’t mean a thing if you’re not making money. If you are not generating at least five or six times our SEO fees in new revenue for your company, then we do not want your business. We’re not just a tech-savvy SEO company—we value your business goals too. Our SEO campaigns are an investment and provide new business that quickly pays for our professional fees.
A Quality SEO Company
SEO (Search Engine Optimization) is the art and science of combining content creation, quality links, keyword research, meta data, and keyword placement. A quality SEO company leverages these elements to establish your website appears at the top of search engine results. As an SEO company based in Austin, NuArtisan stays abreast of the latest trends in the constantly evolving field of SEO to keep you one step ahead of your competition.
The foundation of SEO is great content and attracting relevant links into your website. Ensure you have qualified professionals from an SEO company creating foundational web content, as well as regular additions to your target market/industry.
Do you understand what constitutes a quality link? What about anchor text? Where would you go to get good links to your site? Do you know how to avoid page rank penalties by Google?
If you can’t figure out the answers to these questions, then growth online will be painfully slow. One of the biggest factors and most challenging aspects to SEO right now, next to your on-page optimization, is having quality links to your site. Not just any link will do. Having an SEO company that follows the fast-paced industry closely and can implement the latest tactics gives you a significant advantage over your competition.
If you offer strong content with value to your customer base, and you invest the man hours to build relationships with other web masters, others will want to be associated with your site. A good SEO program from SEO company, NuArtisan, will incorporate consistent new content creation to ensure you are getting not only new links but quality ones from relevant sites. We’re an SEO company that values quality over quantity.
NuArtisan Knows Austin
Did you know there are additional tactics to help rank your web site locally?
Not only do you want to rank online for major searches, you want to guarantee your business is prominent when local customers are searching. There are different tactics an SEO company can use to ensure your web site, phone number, and address are easily accessible and leveraged in front of the widest audience possible. Since we’re based in Austin, we specialize in Austin SEO tactics that rank local web sites.
Where you appear in the search engine results relies on a complex algorithm that takes into account over 300 variables. This information is both highly classified and constantly changing. Only constant research and experience by an SEO company can keep you informed of the latest trends in SEO for use in online marketing. Our team in Austin takes pride in being a hard-working SEO company that serves its fellow Austin clients.
Contact NuArtisan, Austin based SEO company, to get a free estimate on a SEO campaign that is guaranteed to make you more money.