What is Social Media?
While there are many different ways to define social media, we think the best definition is reached when you break down the term. Think of it this way: if “media” refers to a vehicle that delivers information (like a newspaper, a magazine or TV), and “social” means having contact with other people, then “social media” refers to websites that not only provide information, but also give you a chance to interact as well. There are countless examples of social media: Facebook, Twitter, Linkedin and others. Blogs and YouTube are also considered social media.
Why Should a Company Engage in Social Media Marketing?
There’s no doubt about it—with each passing year, more and more business is conducted online. After all, the Internet is not only where people find information and interact with one another, it’s also where they bank, pay bills, shop and do business! If you’re not utilizing the power of social media to promote your business, chances are you’re already falling behind your competition.
Another consideration is, of course, the cost. A recent study calculated the cost per lead for traditional forms of marketing—i.e., advertising in newspapers, TV, radio and magazines, for example—compared to the cost per lead for social media. The difference is staggering: As of 2011, the cost-per-lead for social media is about $140, while the cost per lead for traditional forms of marketing is about $370. Just think of it—you can keep up with your competitors’ marketing efforts by using social media AND save money over more traditional forms of advertising. Sounds like a win-win situation!
The Growth of Social Media
The numbers don’t lie. As of February 2012, there were nearly 800 million active Facebook users. There were over 140 million active Twitter users as of March 2012, and that number is growing every day. Just think about it logically: where else can you reach that number of people except in social media? And it’s not just all about Facebook and Twitter. Blogs attract a huge audience. Recent statistics show that websites with blogs generate 55% more visitors than websites without blogs. Not only that, but companies with blogs generate 79% more Twitter followers! It’s pretty obvious that social media attracts huge numbers of people. So why wouldn’t you utilize that visibility to promote your company, service or product?
How NuArtisan Can Help
NuArtisan has proven results for real businesses just like yours! Having great results with both local and national social media campaigns, that have generated tens of thousands of dollars in new revenue for our clients.
Watch for the pitfalls
It can be easy to dabble here and there internally with social media but in order to be successful you must have a targeted plan of action. One that is right for your market and business. Social media is the new frontier but that doesn’t mean you can haphazardly use it to market. Many of our clients started out wasting huge sums of time and money trying to navigate the new social media waters, but now with experienced help, they are generating new business through their social media strategy!
Lets Get Started on Your Social Media Campaign!
If marketing your company through social media is starting to sound good to you (and we can’t imagine why it wouldn’t!), contact us today for more information. Our professional marketing staff are experts in all aspects of marketing through social media. Whether you want to advertise your business through Facebook and Twitter, or increase your website traffic through guest blogging tactics, our marketing professionals are here to guide you along every step of the way. Contact us today for a personal consultation.