With Facebook’s recent profile revamp also comes the capability to do much more with photos. The social networking site recently gave users the ability to upload high-resolution images, customize the area at the top of their profile, and expanded the number of photos in album to 200.
A recent article on Digital Photography School outlined the many ways these new capabilities can be helpful to professional photographers. Here’s just a few of the tips listed:
Increase your presence – Set up a business page to highlight your professional services. This lets your friends, family, and customers “like” your page, and allows you to interact with them to discuss pricing information, order details, and more.
Optimize your page – Photography websites are an excellent way to display your work, but unfortunately aren’t always search engine friendly. Use Facebook albums to add a caption to photos. Or, if you’re familiar with HTML, use FBML to create custom tabs for your portfolio.
Customize your page – There are many free apps available through Facebook that can help brand your page. Add notes, articles about photography, and hundreds of images to your photo albums.
Drive engagement – Encourage user interaction on your page using things like open-ended questions, interesting articles, and plenty of samples. The key is getting people to participate – post things they’re interested in, and you’re much more likely to get comments and “likes” from your readers.
For even more information about how to make the most of your photography Facebook page, take a look at What Every Photographer Needs to Know About Facebook.
