If you plan to work with a designer to create or revamp your website, there are several important questions to ask to ensure that your vision will be met. After all, every web designer has his or her own limits and areas of expertise. A recent article by Web Savvy Marketing outlined the top 15 questions you should always ask your web designer. Below, we’ve listed some of the most important:
Which CMS do you use?
Find out which CMS package the designer uses – open source or proprietary? Open source means the software is widely available (like Joomla or WordPress), while proprietary is usually something the designer wrote themselves. It’s to your benefit to use a CMS that’s open source so you can make edits and updates as needed instead of relying on your designer.
What are your project deliverables?
Some designers will solely provide you with the design, while others will set up hosting, SEO, plugins, Google Analytics, and more. If you’re not very web savvy and would benefit from having someone set up these services for you, go with someone who can offer the whole package.
Do you understand my marketing message?
This is especially important if you’re a small business owner, because it’s likely you don’t have an in-house marketing team. Make sure the graphic designer has a good grasp of your key products and services, marketing message, target market, etc. It’s essential that this is reflected on your website so your customers “get it” right away too.
For even more questions to ask your web designer, read Web Savvy Marketing’s article called, ”15 Questions to Ask Your Future Web Designer.”