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Archive for the ‘Web Design’ Category

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Page Layout

Thursday, August 6th, 2009

There are many basic concepts that go into the creation of a webpage; when starting from scratch in a field of white waiting to become something impressive and attractive, web designers consider elements such as color, form, and the little artistic details that serve to make a page truly stand out. But one of the first things that goes into the design is the consideration of page layout. On the modern web, content management systems such as WordPress and Joomla are equipped with a range of pre-made layouts, allowing users pick and choose among well-thought out designs that speak to their own personal aesthetic. And since the dawn of mass interest in the internet, specialty programs like Dreamweaver and even the classic Pagemill have been created and distributed with the intention of helping users easily and efficiently arrive at a sound layout scheme. But the majority of professional web design firms and individual artists are able to tackle page layout in a more organic way.

Just as a search engine optimization expert should have the ability to thoroughly explain the mechanics of SEO, so should a designer interested in the field for its concepts and power as a medium be able to craft a page from the ground up. Templates and programs designed to quickly produce them can help boost efficiency in some applications, and are not necessarily bad things; in fact, some designers work entirely with creating new templates for use among the public. But at its core, page layout is involves important design principles that, if well understood, can bolster a designer’s skill in other areas.

Traditionally, the primary goal of page layout is to balance text-based and visual elements within the context of the page as a whole, creating a visual harmony that also allows for easy reading and usability when the page is visited. Text-based items can include a page’s basic copy, as well as interactive textual elements such as menus and titles. Advances in coding and scripting capabilities are gradually producing truly astounding results in terms of what can be done with these items, letting designers play with structure and balance rather than being tightly limited by words.

Many modern designers work with grid systems when composing the layout for a page, relying on the steady geometric lines of a grid and placing elements according to the golden rule observed so often in the beautiful objects of nature. Still others prefer to visualize a page without aid, arranging elements according to what feels right. While riskier and sometimes more time-intensive, this method can result in truly unique pages.

When the perfect balance of a page’s basic elements has been achieved, page layout is a success. The web design department at Nu Artisan’s Austin Texas base knows that quality page layout is an essential part of any effective design, and whether working with firms in their native Austin Tx town or branching out to other communities, starts website projects on the right foot with page layouts that reflect a deep understanding of this concept.

Tags: design, grid systems, page layout, Web Design
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Information Architecture

Sunday, July 19th, 2009

When we call the field of architecture to mind, we often imagine the slanted desks and precise drawing tools employed by architects to create their distinctive designs. The most central component of the modern concept of architecture, however, lies with the blueprint itself; while those outside of the profession may view it as a kind of incomplete picture, specialists see the blueprint as an all-inclusive whole, describing all the necessary components of a design, upon which a building can be soundly and attractively created. Bringing this concept to the world of web design has been part of the evolution of the human relationship with form and function, and has begun to heavily influence the way we see and use the internet.

The term information architecture itself was first described by architect Richard Saul Wurman in 1975. Wurman saw the potential for data to be carefully and intelligently structured in a manner similar to the foundational elements of a physical structure, and played a key role in bringing this concept to the digital platform. Today, information architecture is a hot topic online and is used for search engine optimization, document creation, and many other applications in the course of developing business and personal interests in the digital medium. As with its use in SEO and documents, information architecture applied to web design is still being developed and experimented with as web designers strive to achieve meaningful results that go beyond the superficial elements of a site’s overt appearance.

Principles of traditional architecture and design are able to transform the way in which information is structured; these principles apply basic concepts central to the crafting of beautiful images and appealing, structurally sound buildings to things such as library and content management systems, online communities based around forums or user groups, and database development. Just as it is essential to quality, dynamic code to build functionality with consistency and an attention to the rules of syntax, the organization and arrangement of websites and their individual elements is served well by approaching projects as though they were physical objects requiring stability and sense.

The effects of information architecture on the developing and evolving scene of online design can be seen around nearly every corner of the web. Like the famous, gleaming bridges that traverse the waterways of Austin Texas, San Francisco California, and New York City, online giants like social media hub Facebook and popular tech blog Engadget rely on sound information architecture to serve traffic with usability and accessibility, not to mention design, that makes sense and which can adapt to changes in the long term. Whether riding with the top down in Austin Tx, coasting along the foggy shores of SFO, or taking in technology at Engadget, some of life’s most pleasant experiences rely on the beauty and reason of a tool we’ve been using for millennia: architecture, a discipline that has grown to transcend the blueprint.

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How Do You Build a Website?

Sunday, June 28th, 2009

Building a website is often touted as an extraordinarily easy goal, even for the most inexperienced of computer or internet users. The proliferation of special point-and-click site creation tools as well as online guides and physical books are stuffed with information and efforts in explaining the processes involved and helping newcomers achieve a great website. But while website building certainly isn’t impossible or necessarily a difficult field, it can be frustrating and confusing for those just starting out on their own, especially when they have a given result in mind. With all of the glossy and professionally-produced sites on the web today, it can be easy to envision one’s own site taking on the visual and functional qualities of some of the most popular and celebrated addresses on the web. But it can take a fair amount of study or the securing of specialty services to realize such accomplishments.

Building a website in its technical and administrative steps, at least, is fairly straightforward. There are a few processes that site owners must use whether they’re large corporations in Austin Texas or single individual on a deserted island. All sites must have as the basis for their location a domain name, which dictates the dominant part of their URL or website address. Picking a name which is both appropriate, easy to remember, and available for purchase is one of the first steps in building a website, and is followed by purchasing it from a registrar. A website also needs hosting ña space in which to store its data and a server to handle its transfer and site traffic–, which is offered by most registration agencies but can also be purchased off-site. After nameservers have been redirected, if necessary, a site is ready to be populated with content.

It is at this point that a number of new site owners find themselves at a loss for what to do. An important component of building a website, crucial for the Austin Tx corporation equally as much as the single fellow out in the Pacific, is a clear understanding of what the website will contain before content and design creation takes place. A site may incorporate any number of features and capabilities, from simple business descriptions to e-commerce hubs offering online sales, single-author blogs to complex news sites that aggregate fresh information from various online source. Once the idea of purpose is clear, a website owner can begin the construction of their site, either alone or with the help of dedicated professionals.

SEO experts capable of launching a site skyward in rankings and relevance as well as performing other search engine optimization tasks, web designers with successful backgrounds in creating attractive and impressive web design for sites of every nature, and trained programmers with the skill to add fun and function to a site’s structure are all good choices in the procurement of professional website help. Layering content with design and a useful back end, along with any number of special perks and features, can take some time, effort, and money, in various combinations, but is a solid method of achieving a lasting, quality website.

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