As the New Year rolls in, you’ve probably see plenty of predictions about what’s ahead in marketing, social media, and more. But, have you heard anything about link building? In a recent article on Search Engine Journal, the author outlined some things that may change during 2011, here are some highlights:
image via Ian Sane
- More links to content – Instead of solely focusing on your homepage or product page, begin linking to more of your internal pages. Content marketing is growing quickly – so make sure you move along with it.
- Less use of keyword-based anchor text – As concern about penalization for over-optimized anchor text grows, the need for new anchor text has risen. Instead of continually targeting your keyword phrases, consider using your target brand or business name as anchor text. This can also help with your online reputation, since review sites are increasing in popularity.
- Quality over quantity – Focus on high-quality linking opportunities instead of getting many links on low-quality sites. As experts are learning more and more about users’ link building strategies, these low-quality sites may disappear, thus causing you to lose those links.
- The importance of social media – Several recent articles have shown that search engine rankings are being influenced by social mentions like Twitter and Facebook. Although these sites used to be useless when it came to SEO, they’re now being counted for relevance.
For even more link building predictions, check out Search Engine Journal’s article titled, “5 Link Building Predictions For 2011.”