As the importance of online marketing campaigns grow, users find themselves with endless tools at their disposal. A recent article from Yoast outlined the some of the best tools available today. Here are just a few of their highlights:
Google Analytics – Google Analytics is constantly adding new features that can help you enhance your SEO and SEM campaigns. The service helps you track the number of visitors, clicks, Adwords spend, and more on your businesses’ website. You can also use it to track the effectiveness of certain elements that change over time including email blasts and advertisements.
Clicktale – Clicktale takes website tracking up a notch by providing you with an actual video of customers surfing on your site. You can see your site’s “hot spots” and “cold spots” by seeing exactly where your customers click. It also shows you when readers don’t particularly like certain content and hit the “back button.”
Google Website Optimizer – For split-testing, check out Google Website Optimizer. The tool lets you test multiple versions of a page to see which version gets more clicks and closes more sales. You can test several pages of your website at once and generate a report that shows the results of the testing.
These three tools will give you a great start in enhancing your online marketing campaign. For even more ideas, check out Yoast’s article called, “Tools to Improve Your Online Marketing Campaign”
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