NuArtisan online marketing firm is Austin’s premier one-stop Search Engine Optimization (SEO) shop.
Our teams and consultants provide world class service with the aim promoting your websites, ranking you at the top in search engine results, and converting view to profitable engagements.
If you’ve had an online presence for years or are new to internet marketing our consultants will sit down with you and create strategies employing the different types of campaigns customized toward your goals and objectives. Once a direction is defined and strategies for executing marketing plans are in place, our teams will manage each effort, analyze results, and keep you abreast of products.
Using NuArtisan for your Austin SEO needs is like having a whole new department at your fingertips whose primary aim is to meet and exceed your business goals. Depending on the level of service you require, you may have multiple teams working on your behalf. Your Austin SEO NuArtisan team manager will coordinate all SEO efforts and marketing campaigns from site design to social media. Dedicated to increasing traffic from both organic and paid strategies, we allow you to focus on your company’s core competencies while we promote your name, products, and services.
NuArtisan’s history dates back to the dawn of SEO in the 1990s when search engines began cataloging the web’s content. It was then that webmasters and content writers realized that specific keywords and meta tags in web copy and code would be identified, captured, and extracted to the Search Engine Results Page (SERP) resulting in websites ranking. In the 20 years since, the practice of SEO has turned into a $70 billion industry. A testament to its viability, the evolution of SEO practices into such a robust industry emphasizes how important SEO is to the business world and online marketing. An increasingly complex and dynamic practice, SEO is not merely about keywords as it was yesteryear. Today, mathematicians, engineers, and even scientists are employed to create algorithms (mathematical equations) which provide the catalyst for each and every search initiated on the web.
But, what exactly is SEO and why do I need it?
First, it helps to understand how a search engine works to understand what and how SEO works. There are two stages to that make up the process by which Google, Bing, Yahoo, and other search engines handle a query. The first is crawling and indexing, the second, providing answers.
Now, the internet is made up of billions of documents (web pages, PDFs, images, videos, and other files). These documents are stored in massive data centers throughout the globe that contain thousands of computers that serve information to queries made through a search engine like Google, Bing, or Yahoo. A dynamic beast, the internet is filled with virtual robots called “spiders” which are constantly crawling through the web analyzing the billions of documents and indexing related data which is then stored in massive databanks all over the globe.
When a person conducts a search, algorithms are employed to search the billions of documents resulting in two things. First, it returns only those results relevant to the searcher’s request. Second, it ranks the results according popularity of the websites serving that information.In short, relevance and popularity are the key components that SEO seeks to influence. If your website is optimized to get noticed by a search engine and is popular enough, it will rank high in a SERP. However, to get to this point, a top ranking, there are many factors that must work together in order for a website to be relevant and popular. This is where SEO comes into play whether you want local Austin SEO services, national, or international.
A science in and of itself, SEO has its own periodic table of elements that influence website ranking. SEO is a methodology of strategies, techniques, and tactics which are all used to increase visitor traffic to a website by obtaining high-ranking placement in a SERP.
The practice of SEO is one that must be constantly in play as search engines continue to add or find other methods by which to determine the relevance and popularity. Because it is so dynamic and involved, it makes sense to employ the services of an SEO team to help manage this ranking task whether you are looking for SEO services in Austin, Texas, the United States, or even internationally. With teams of experts in SEO strategies and online marketing campaigns, NuArtisan is uniquely positioned to get your website the visibility needed to rank at the top of relevant search results.
PPC
SEO is the method of creating organic results, that is, results from a site which ranks high due to the adherence to and employment of SEO principles and factors in which to attract visitors to a website. Pay-Per-Click (PPC) is another method of internet marketing which is simply a way to buy visitors. Every time a visitor clicks on a paid ad the advertiser pays fee. And, search engine advertising is extremely popular – Google makes tens of billions of dollars a year advertising links to other websites. Its popularity is due in part to the fact that a $3.00 fee from a visitor’s click on your ad can result in a $300.00 sale. The return on investment is huge. But, PPC marketing is involved, and it’s even resulted in words being assigned a monetary value. Google AdWords (the most popular PPC platform) sets a minimum bid for a specific keyword at 5 cents with some words commanding north of $50.00. To explain this, advertisers can bid against each other for the use of a keyword. Currently, the insurance industry contains the most expensive word, “insurance”. Through this process a number of factors are taken into consideration when ranking these “winning” keywords – maximum bid, relevance, and landing page are a few of those factors. NuArtisan’s marketing teams and PPC experts are trained to navigate the PPC world and create advertising campaigns sure to generate traffic to your website and convert those visitors into customers.
Copywriting and Content Development
In any marketing effort, content is king. An often overlooked but extremely important factor in SEO and online marketing in general is the way your website’s copy is written and how a professional writer can lend credibility and add value to your website. If your content is not SEO crafted nor clear and compelling, you risk the opportunity to convert a visitor into a customer. Each of your website’s pages must be developed and written with SEO in mind. This involves not only informative, well-articulated, and eye catching content but industry specific research which is used to determine voice, style, tempo, and format of written content. Our talented copywriters and content writers are trained to craft and optimize your website’s products and services pages, landing pages, galleries, content pages, and store’s pages through the written word creating content that your visitors will want to read. In addition to providing web content, our writers craft press releases, traditional marketing copy, write blogs and offline articles, and are experienced in reputation management.
Social Media
The advent of social media has changed the way businesses reach out to potential and existing customers. Utilizing social media as a marketing plan involves strategic planning and sound execution. First includes having a comprehensive understanding of each kind of social media platform. Facebook, Google+, LinkedIn, Twitter, Pinterest, and Instagram are just a handful of platforms available to use.
There are several ways to use social media as a marketing tool:
- Increasing website traffic
- Building conversions
- Raising brand awareness
- Creating brand identity
- Improving communication and interaction with key audiences
- Promoting events, sales, shows, etc.
Whether your goal is to announce a sale or generate buzz about a new product launch, social media marketing campaigns can be a very effective way to attract business. NuArtisan has social media teams dedicated to creating, launching, managing, and analyzing the effectiveness of each campaign. From content writers to analysts, social media marketing can complement any SEO effort for your Austin based business.
With multiple paths, strategies, platforms, and methodologies available to online marketing teams, it is imperative that your brand image remains consistent throughout each one. Multi-pronged marketing campaigns must be cross-platform compatible, dynamic, and ongoing. And, branding isn’t a process that ends. Staying in front of your target audience demands a strong and robust online presence today and the only way to do that is through sustained and concerted SEO best practices and online marketing campaigns.
With NuArtisan as your Austin search engine optimization company and online marketing team, you have a dedicated staff whose only goal is to drive traffic to your website, increase brand awareness, and convert visitors into paying customers. Contact us today and learn more about what we can do for your company!
Austin's Digital Marketing Experts are ready to help you get more leads!
Have questions? We have answers. Call us at (512) 651-5584.
