Recent Adwords Change Rewards Marketers for Proper Sentence Structure
Does proper sentence structure really matter when writing a PPC ad? According to last week’s rollout by Google Adwords, it just might. A recent article on the Think SEM blog outlines these changes and what they mean for marketers.
According to the article, ads in the “top 3” section that use proper sentence structure will get a longer headline. And, if they use a sentence for each line of their ads, the second line will jump up and join the first, separated by a hyphen. Finally, the third line will occupy the second line’s original place. Given the new guidelines, showing in the top three places can give you an even bigger boost over your competition.
However, the more the author looked into Google’s new guidelines, the more he questioned what they define as a “sentence.” According to their guidelines, “we’re changing the placement of the first description line for certain ads that appear above the search results on Google. For some ads where each line appears to be a distinct sentence and ends in the proper punctuation, description line 1 will be moved to the headline and separated by a hyphen.”
This poses the question – is Google looking for a sentence or a sentence fragment?
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Why do Most People Quit Blogging in 2-3 Months?
February 21st, 2011
With 31 million blogs in the United States, and a predicted 34 million by the end of the year, it seems that everyone is starting a blog. But strangely, most people don’t maintain it after the first few months. A recent article by Cats Eye Writer, explains why.
According to the article, many people experience what the author calls the “Princess Syndrome.” Bloggers want their work to be perfect – appealing, beautiful, and error-free. When writers get too consumed with the need to be perfect, they realize there isn’t enough time in the day to work, spend time with family, and spend time writing great blog posts.
So what do you do if you’re suffering from “Princess Syndrome?”
• Write from the heart – Writing from the heart is one of the best ways to show your true personality. Even when you think something is quirky or weird, write it anyway. It will help you connect emotionally with your readers.
• Ignore your 8th grade grammar teacher – Blogging should be casual and conversational, so it sounds similar the way you talk. Don’t be afraid to start a sentence with “and.”
• Give it a day – If you have the time, let the post sit for 24 hours and go back to it later. You may catch a few things you want to change when you’re looking at it with a fresh set of eyes.
• Read once for clarity – Reading your blog post out loud can help you determine if there are any awkward transitions or clunky spots that could be re-worded.
For more information and tips about overcoming the Princess Syndrome, check out, Why Most People Quit Blogging: The Princess Syndrome.
image via travelinlibrarian
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Top Questions to Ask Your Future Web Designer
February 17th, 2011
If you plan to work with a designer to create or revamp your website, there are several important questions to ask to ensure that your vision will be met. After all, every web designer has his or her own limits and areas of expertise. A recent article by Web Savvy Marketing outlined the top 15 questions you should always ask your web designer. Below, we’ve listed some of the most important:
Which CMS do you use?
Find out which CMS package the designer uses – open source or proprietary? Open source means the software is widely available (like Joomla or WordPress), while proprietary is usually something the designer wrote themselves. It’s to your benefit to use a CMS that’s open source so you can make edits and updates as needed instead of relying on your designer.
What are your project deliverables?
Some designers will solely provide you with the design, while others will set up hosting, SEO, plugins, Google Analytics, and more. If you’re not very web savvy and would benefit from having someone set up these services for you, go with someone who can offer the whole package.
Do you understand my marketing message?
This is especially important if you’re a small business owner, because it’s likely you don’t have an in-house marketing team. Make sure the graphic designer has a good grasp of your key products and services, marketing message, target market, etc. It’s essential that this is reflected on your website so your customers “get it” right away too.
For even more questions to ask your web designer, read Web Savvy Marketing’s article called, ”15 Questions to Ask Your Future Web Designer.”