All posts by nuartisan

Five Reasons To Hire A Professional SEO Company

seo

As time continues to be a valuable commodity to business owners and managers in this digital world, managing the efficacy of your website’s ability to attract traffic and convert engagements is not only time consuming, but nearly impossible without an in-house Search Engine Optimization (SEO) team. To have a productive website in today’s competitive business world, you need a team that understands the complexities and is up to date on SEO methodologies, trends, and never-ending changes. A solution to an in-house team is hiring a professional SEO company dedicated to your success.

SEO

There are a number of reasons to hire a professional SEO company, but if you want consistent, long-term, effective search engine rankings that get and keep you noticed, you need a talented tech team that knows what they are doing.

A professional SEO company is an extension of your business

By employing the talents of professionals, you release yourself of the burden of managing your online marketing efforts allowing you to focus on your company’s core competencies. It’s like having a department dedicated to your branding success.

SEO pros know your competition

A professional SEO team provides regular competitive analyses and study industry dynamics to help you get ahead of the completion. As search engines (like Google, Yahoo, and Bing) continually change the way algorithms conduct searches, affecting your rankings, you need to be aware of the industry’s best practices to make sure your competition doesn’t bump you out of that top spot.

Experience matters

The days of hiring your cousin’s college buddy to optimize your website are over. SEO is a technically advanced process. Without concerted experience and training, an amateur can actually harm your rankings. As SEO has evolved over the last two decades, those who know the ins-and-outs of the industry are constantly up to date on SEO best practices and continually refine the practice to stay ahead of the game.

SEO can leverage other marketing channels to your favor

Properly employed SEO management is without a doubt the most effective way to increase organic traffic. But, it is not the only way to increase traffic. Social media, paid advertising, web site design are a few methods your SEO team can direct more traffic to your site. Each is a discipline in and of itself, and a good SEO firm has separate departments that share a symbiotic relationship to get the most out of e-marketing efforts. In this case, the sum of the parts is greater than the whole.

SEO builds brand trust and company credibility

With all the benefits the internet has provided businesses and consumers, it has also provided an opportunity for the those without scruples to cheat, scam, fool, and mislead consumers. Good SEO can establish a strong, recognizable brand through search engine authenticity factors. Google and other search engines assess your website’s authority, type of engagement, site history, and site identity. The more links to and from your site, the longer a person stays on your site, verification of contact page information and physical location, etc all influence your company’s website and ultimately will make people come to you.

National_SEO

Because SEO is complex, involved, and a long-term commitment, the need for consistent SEO efforts alone warrants an investment in professional services. If you want to get the best out of your website and ultimately capture as much online market share as possible, a professional firm specializing in SEO and digital marketing is the way to go.

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Increase In Mobile Search

seo, web-design

Mobile Web Design & SEO

The predictions about mobile search are true, in the beginning of 2015, about 15% of Americans own a smartphone, by the beginning of 2016, nearly 50% of Americans will own a smartphone or tablet.

  • – Over 90% of people looking for a service or product look online
  • – About 30% of all shopping for retail goods is done on a mobile device
  • – About 50% of all searching for local services is done on a mobile device
  • – About 80% of people will click the first link in search results
  • – There is about a 500% difference between position #5 vs position #1 in Google
  • – The importance of having positive reviews has increased about 500% since 2011

Nature Of The Buying Decision Process

With the introduction of Social SEO and the importance of reviews in the buying decision, the psychological path people take in their heads before making the decision to buy has changed, especially since the introduction of mobile search and it’s dramatic rise in 2015.

Below is the nature of the buying decision process today

Hear About It

a. Radio
b. TV
c. Newspaper
d. Newsletter
e. Mail
f. Researching Related Things

Learn About It

a. What is it
b. What does it do
c. What are the common questions, side effects & myths
d. Thinks they should try it

Read Reviews

a. If other people did it
b. If other people said it was good
4. Buy It
a. Then I’m trying it

***Staying with people in this buying decision process throughout these few steps will keep you an industry leader in your field and maximize the amount of sales possible from online advertising.

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