How to Make an Effective Call to Action (CTA) 2 of 3


Urgency, White Space, and Positioning for Your Call to Action

The importance of the call to action on a website cannot be understated. A call to action is the way to not only get your users to do what you want them to do, but also is a way for you to measure your success and to bring your website further than you’d have dreamed it could go. Your Austin SEO experts will help you get the most out of your call to actions. There are many websites which could have been successful, but weren’t, who could have dramatically changed the outcome by having the right call to action on their site. When it comes to using a call to action, there are a number of ways that you can get your users to pay attention to the site and to do what you want them to do.


Language is a powerful tool and, when used in the right way, can help you reach the goal of getting your users to answer to your call to action. When you’re writing your call to action, make sure that you’re very aware of which words you use. There are a number of urgent words that you can utilize to encourage users to take the action that you want them to take, and most of them are action words. These action words clearly tell the user what you would like them to do. They can include words such as register, subscribe, call, buy, and donate.

Once you’ve got the active words, you can create a sense of urgency. Words like “for a short time” and “order now and receive a free gift” all push the user to act swiftly and are a great way to get your call to action answered.


Positioning is also very important when it comes to a call to action. If you hide your call to action on the bottom of the page in a corner, your users will likely have a very difficult time seeing it. Ideally it should be placed in the middle column of the page and fairly high, so that the user doesn’t have to scroll down to see what you’d like them to do.

White Space

White noise on the radio is a bad thing, but translated to the written page, it can be really helpful. Some websites have far too much clutter, which causes the users to have a difficult time finding the call to action, or anything else on the page. When you’re trying to get your users to pay attention, try utilizing white space around your call to action to guide the eye to it. The space doesn’t actually have to be white, and can be whatever your background color is. Basically the point is to keep it from being surrounded by content so that users can see it easily.