Page Layout


There are many basic concepts that go into the creation of a webpage; when starting from scratch in a field of white waiting to become something impressive and attractive, web designers consider elements such as color, form, and the little artistic details that serve to make a page truly stand out. But one of the first things that goes into the design is the consideration of page layout. On the modern web, content management systems such as WordPress and Joomla are equipped with a range of pre-made layouts, allowing users pick and choose among well-thought out designs that speak to their own personal aesthetic. And since the dawn of mass interest in the internet, specialty programs like Dreamweaver and even the classic Pagemill have been created and distributed with the intention of helping users easily and efficiently arrive at a sound layout scheme. But the majority of professional web design firms and individual artists are able to tackle page layout in a more organic way.

Just as an Austin search engine optimization expert should have the ability to thoroughly explain the mechanics of SEO, so should a designer interested in the field for its concepts and power as a medium be able to craft a page from the ground up. Templates and programs designed to quickly produce them can help boost efficiency in some applications, and are not necessarily bad things; in fact, some designers work entirely with creating new templates for use among the public. But at its core, page layout is involves important design principles that, if well understood, can bolster a designer’s skill in other areas.

Traditionally, the primary goal of page layout is to balance text-based and visual elements within the context of the page as a whole, creating a visual harmony that also allows for easy reading and usability when the page is visited. Text-based items can include a page’s basic copy, as well as interactive textual elements such as menus and titles. Advances in coding and scripting capabilities are gradually producing truly astounding results in terms of what can be done with these items, letting designers play with structure and balance rather than being tightly limited by words.

Many modern designers work with grid systems when composing the layout for a page, relying on the steady geometric lines of a grid and placing elements according to the golden rule observed so often in the beautiful objects of nature. Still others prefer to visualize a page without aid, arranging elements according to what feels right. While riskier and sometimes more time-intensive, this method can result in truly unique pages.

When the perfect balance of a page’s basic elements has been achieved, page layout is a success. The web design department at Nu Artisan’s Austin Texas base knows that quality page layout is an essential part of any effective design, and whether working with firms in their native Austin Tx town or branching out to other communities, starts website projects on the right foot with page layouts that reflect a deep understanding of this concept.