Austin Social Media Marketing
Understanding How To Win The Crowd
If “media” refers to a vehicle that delivers information (like a newspaper, a magazine or TV), and “social” means having contact with other people, then “social media” refers to websites that not only provide information, but also give you a chance to interact as well.
“There are hundreds of social media website like Facebook, Twitter, Google+ and Linkedin; related blogs and YouTube are also considered social media.”
Advertising in social media is different than advertising in other channels, like direct advertising, since people are generally in a more relaxed mode where they aren’t specifically looking for the service; it requires a little more finesse in understanding what drives people to change the course of their decision making.
Below are some of the items we have learned from advertising in social media platforms that inspire a potential client to stop in their tracks and be interested in your service or offering…
- – It’s absolutely hilarious
- – It’s incredible or unbelievable (controversy)
- – It’s deeply emotional
- – It agrees with our worldview
- – It makes people stop and think
- – It isn’t covered by mainstream media
- – It will make someone smile
- – It’s dramatic
- – It’s embarrassing
- – It’s seductive
- – It touches on an immediate emotional or physical need
- – It’s extremely insightful & educational
When To Engage In Social Media Marketing
There’s no doubt about it—with each passing year, more and more business is conducted online. After all, the Internet is not only where people find information and interact with one another, it’s also where they bank, pay bills, shop and do business! If you’re not utilizing the power of social media to promote your business, chances are you’re already falling behind your competition.
Another consideration is, of course, the cost. A recent study calculated the cost per lead for traditional forms of marketing—i.e., advertising in newspapers, TV, radio and magazines, for example—compared to the cost per lead for social media.
The difference is staggering: As of 2011, the cost-per-lead for social media is about $140, while the cost per lead for traditional forms of marketing is about $370.
Just think of it—you can keep up with your competitors’ marketing efforts by using social media AND save money over more traditional forms of advertising. Sounds like a win-win situation.
The Growth of Social Media
As of February 2012, there were nearly 800 million active Facebook users.
There were over 140 million active Twitter users as of March 2012, and that number is growing every day. Where else can you reach that number of people except in social media?
And it’s not just all about Facebook and Twitter. Blogs attract a huge audience.
Recent statistics show that websites with blogs generate 55% more visitors than websites without blogs. Not only that, but companies with blogs generate 79% more Twitter followers! It’s pretty obvious that social media attracts huge numbers of people. So why wouldn’t you utilize that visibility to promote your company, service or product?
How The Nuartisan Company Network Can Help
NuArtisan has proven results for real businesses just like yours, we are owned and operated by one of the world’s largest SEO firms in Denver. With over 18 years of experience, we have hundreds of client successes with both local and national social media campaigns, that have generated tens of thousands of dollars in new revenue for our clients.
Watch For Social Media Pitfalls
It can be easy to dabble here and there internally with social media but in order to be successful you must have a targeted plan of action. One that is right for your market and business. Social media is the new frontier but that doesn’t mean you can haphazardly use it to market.
Many of our clients started out wasting huge sums of time and money trying to navigate the new social media waters, but now with experienced help, they are generating new business through their social media strategy.
Let’s Get Started!
If marketing your company through social media is starting to sound good to you (and we can’t imagine why it wouldn’t!), contact us today for more information. Our professional marketing firm an expert in all aspects of marketing through social media.
Whether you want to advertise your business through Facebook and Twitter, or increase your website traffic through guest blogging tactics, our marketing professionals are here to guide you along every step of the way.
Contact us today for a personal consultation, call (512) 651-5584.