Glimpsing the Social Future: Expert Predictions About Social Media in 2011


Several well-known social media “experts” from across the web recently made predictions about the direction of social media in 2011 in a recent article on Technorati. The article is quick to state no one knows whether these predictions are solid or shaky. Regardless, here’s what the experts are saying:

image via katerha

  • According to Likeable Media, Facebook, currently at 600 million users, will reach more than 1 billion users by the end of 2011.
  • Twitter will add a “like” button as a way to approve tweets, rather than the current favorite and re-tweet functions.
  • Likeable Media also believes Tumblr will join WordPress as one of the major blogging platforms available.
  • MSLGroup believes Facebook users will realize they’re friends with too many acquaintances and co-workers, and may cut down on their friends or begin using social networks that are more private.
  • The company also believes brands will offer more discounts and incentives through social media platforms like Facebook, Twitter, and Foursquare.
  • According to Forrester, social spam filters may stop companies’ status updates and tweets from reaching their viewers.
  • Finally, IDC believes technologies like social networking, mobile devices, broadband connectivity, and analytics, will move from “early adopter” status to a “new mainstream” platform within the IT industry.

For even more predictions about the future of social media in 2011, take a look at Technorati’s article called: 2011 Social Media Forecast: Privacy Concerns, Tumblr, E-mail, Facebook on the Rise.