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PPC Costs Demystified

Sunday, January 18th, 2009

NuArtisan as one of Austin's SEO, Social Media, and PPC experts is here to help you understand how Google PPC works. In the world of Google’s PPC advertising service, ad rank can mean everything to your company. After all, the better position you end up with, the higher the cha...
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Roasted Duck from Renee’s Catering

Wednesday, March 25th, 2009

I’ve known Chef Richard since 2000. He really is a great guy who would give you the shirt off his back. But, I wouldn’t let him. This culinary artisan has fed me way too many good meals, and I’d much rather him give me food instead. Continue reading “Roasted Duck from Ren...
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Photography & Lighting: Shade and Texture

Friday, March 27th, 2009

Here is a shot of a swimming pool at the Las Brisas apartment communityI was out shooting an apartment community in the evening, and the light was dropping fast. I saw this heavily textured palm tree and thought that an element like that would really add the the environment i...
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How Do You Build a Website?

Sunday, June 28th, 2009

Building a website is often touted as an extraordinarily easy goal, even for the most inexperienced of computer or internet users. The proliferation of special point-and-click site creation tools as well as online guides and physical books are stuffed with information and efforts...
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Offset Printing

Sunday, July 19th, 2009

Venture into any modern office in Austin Texas and you’ll likely find a familiar object: a digital or ink-jet printer, perched happily atop a desk. You might come across a larger model intended for printing tens or even hundreds of pages quickly, but whether you’re in Austin ...
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Information Architecture

Sunday, July 19th, 2009

When we call the field of architecture to mind, we often imagine the slanted desks and precise drawing tools employed by architects to create their distinctive designs. The most central component of the modern concept of architecture, however, lies with the blueprint itself; whil...
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What is Branding?

Tuesday, July 28th, 2009

Though we might not immediately realize it, we interact with scores of brands on a daily basis. From the brands of our monitor and computer manufacturers (with their respective brands for accessories and parts) to brands that deliver the food we eat and personal care products we ...
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Page Layout

Thursday, August 6th, 2009

There are many basic concepts that go into the creation of a webpage; when starting from scratch in a field of white waiting to become something impressive and attractive, web designers consider elements such as color, form, and the little artistic details that serve to make a pa...
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How to make an effective call to action (CTA) 1 of 3

Wednesday, February 10th, 2010

Focusing Your Call to Action In the most general sense, a call to action is a way to ask your readers to do something. This could be purchasing something, signing up for something, or donating something, or anything else that asks the users to take an action. All too often, thou...
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How to Make an Effective Call to Action (CTA) 2 of 3

Monday, March 1st, 2010

Urgency, White Space, and Positioning for Your Call to ActionThe importance of the call to action on a website cannot be understated. A call to action is the way to not only get your users to do what you want them to do, but also is a way for you to measure your success and t...
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